Zindigi 3.0
Reframing everyday banking into a clear, personal and responsive financial experience.
VIEW CASE → Available for selected projects
DESIGNINGPRODUCTS THATPEOPLE LOVE.
I turn complex financial products into useful, human experiences — balancing user needs, business clarity and visual craft.
CurrentlyUI/UX Lead
at Zindigi
SCROLL TO EXPLORE ↓at Zindigi
PRODUCT DESIGN • UX STRATEGY • RESEARCH • FINTECH • SYSTEMS •
PRODUCT DESIGN • UX STRATEGY • RESEARCH • FINTECH • SYSTEMS •
SELECTED WORK
A selection of products shaped around high-stakes journeys, everyday behavior and the moments that make digital banking feel simple.
Minor Account
A shared onboarding journey that earns a parent’s trust without losing a teenager’s attention.
VIEW CASE →Split Bills
Turning awkward money conversations into a light, legible flow for groups, homes and trips.
VIEW CASE →Petro Pocket
A fuel sub-account that translates money into litres, limits and everyday control.
VIEW CASE →ABOUT / 05
I MAKE COMPLEXFEEL OBVIOUS.
For more than seven years, I’ve worked where product strategy, research and interface design meet. Today, I lead UX for Zindigi’s next generation of banking experiences.
My work moves from ambiguity to alignment: understanding the problem, shaping the journey, and giving teams a system they can confidently build and grow.
7+Years shaping
digital products
digital products
15+Product journeys
delivered recently
delivered recently
01Simple principle:
clarity wins
clarity wins
HOW I HELP
From a fuzzy idea to a product people understand, use and remember.
01
Product strategy
Aligning customer needs, business goals and a realistic path to market.
↗02
UX research
Finding the friction behind the brief through journeys, interviews and evidence.
↗03
Product design
Shaping end-to-end experiences with clarity, character and measurable intent.
↗04
Design systems
Creating foundations that help product teams move with confidence.
↗EXPERIENCE / 04
BUILT WITH TEAMS.LED WITH INTENT.
2025 — NOW
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